This 51-page reference book contains 101 essential copywriting and marketing terms every copywriter should know in 2023. No more frantically Googling definitions in the middle of client meetings. No more deer-in-the-headlights syndrome when a lead asks you a jargon-stuffed question during your first Zoom call. This is the only glossary you need to jumpstart your copywriting career with confidence.
- Features simple, easy-to-understand definitions, formulas, and examples
- Arranged in alphabetical order
- Includes modern copywriting swipes for the digital age (not ones from 1960)
- Download as a PDF (no physical copy will be shipped to you)
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